Chevrolet Sells 4.26 million Vehicles Globally in 2010, an Average of One Every 7.4 Seconds

With the global market showing faint signs of recovery, 2010 was a good year for Chevrolet. The American automaker managed to shift 4.26 million vehicles worldwide or an average of one vehicle every 7.4 seconds. The brand?s share of global sales grew by 0.35 points as it accounted for about 5.8 percent of all vehicles sold worldwide. According to GM, Chevy was the only Top 5 manufacturer to increase its total market share last year.

Fourth quarter sales totaled 1.14 million units, of which 416,826 vehicles were sold in December, marking the 15th consecutive monthly increase and best December ever in the company?s history.

?Chevrolet?s dedication to compelling designs, quality, durability and great value is a winning formula that resonates with consumers around the world?, said Joel Ewanick, GM global chief marketing officer. ?We will continue to listen to our customers and do our utmost to deliver what it takes to bring them into the Chevrolet family?.

Brazil, Russia, India and China ? also known as the BRIC countries ? accounted for about 33% of Chevrolet?s sales posting an increase of 2 percentage points over 2009..

In Brazil, Chevrolet retailed 657,697 vehicles, which is an all-time record and an impressive 78% increase compared to five years ago. It was a record-breaking year in India as well, with sales surpassing 100,000 units for the first time, while in China the manufacturer experienced a sales growth of 63%, with a total of 543,700 vehicles sold. In Russia, demand was up about 12% and Chevrolet remained the most popular international brand in the country.

Chevrolet sales jumped 12% in Europe as well, resulting in a best-ever overall market share of 2.5%. A total of 477,000 vehicles were delivered in 2010, as the maker achieved positive results in 21 countries.

The U.S. remains Chevrolet?s largest market with total sales reaching 1.57 million vehicles (+16%). The brand represented more than 70% of GM?s overall sales.

Last year saw the introduction of several important models, such as the Volt plug-in hybrid, Cruze compact car and Silverado full-size pickup truck in the U.S.; New Sail small car and Spark mini in China; Viva pickup in Brazil and Orlando compact minivan in Europe.

The five best-selling Chevrolet nameplates in 2010 were:

1. Silverado full-size pickup truck, 435,269 units

2. Cruze compact car, 334,976 units

3. Aveo small car, 322,234 units

4. Malibu midsize car, 221,550 units

5. Impala full-size car, 183,551 units

By Csaba Daradics

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New Chevrolet Cruze Eco Returns 42 mpg Highway, 28 mpg City

General Motors announced today that the Chevrolet Cruze Eco, which goes on sale in January 2011 for $18,895, delivers an EPA-estimated 42 mpg (5.6 lt/100 km) on the highway and 28 mpg (8.4 lt/100 km) in city, delivering a better fuel efficiency than hybrid models like the Ford Fusion Hybrid or Toyota Camry Hybrid.

The Detroit automaker"s engineers achieved this by making the powertrain more efficient, further reducing the car"s weight and improving the Cruze"s aerodynamic coefficient.

The Cruze Eco is powered by a 1.4-liter turbocharged four-cylinder, delivering 138 hp and 148 lb-ft (200 Nm) of torque. To get the most out of it, GM optimized the torque range and made the peak value constant between 1,850-4,900 rpm. Furthermore, the transmission"s gearing has been adjusted for the model"s 17-inch wheel and tire combination. Low gears have aggressive ratios, while the sixth is a "tall" gear, better suited for highway driving.

The announced fuel economy concerns the model with the manual transmission , but there"s also a 6-speed automatic available, with EPA-estimated fuel ratings of 26 mpg (9.05 lt/100 km) city and 37 mpg (6.53 lt/100 km) highway.

The Cruze Eco underwent a thorough mass-optimization process as well. It tips the scales at 3,009 lbs (1365 kg), meaning it"s 214 lbs (97 kg) lighter than the Cruze 1LT. Weight-saving measures include the use of lighter wheels and tires, as well as reduced weld flange length and sheet metal gauge thickness.

Aerodynamic improvements are just as important when aiming for low fuel consumption and the Cruze Eco is a rolling proof of this. According to GM, "aerodynamic improvements over non-Eco manual-transmission models contributed approximately six mpg to the Cruze"s EPA-estimated 42 mpg highway fuel economy." Engineers used lower front air dam extensions, rear spoiler and underbody panels that smooth the airflow beneath the car. They also lowered the ride height.

The technical tour de force is completed by the air shutter incorporated in the lower front grille that closes at higher speeds to reduce drag and opens at lower speeds to optimize engine cooling.

Below you can see how the Cruze Eco stacks up to non-hybrid and hybrid competitors

By Csaba Daradics

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