Alfa Romeo Focuses on the Giulietta and 2011MY MiTo at the Geneva Show

The Fiat Group will have a particularly strong presence at the Geneva Motor Show this year, as it?s planning to reveal a bevy of new models and concept cars. Alfa Romeo?s offering at the Swiss salon will be centered on the Giulietta compact and 2011MY MiTo subcompact models, with two of each scheduled to go on display. And for those of you wondering, Alfa"s press release made no mention of the rumored concept sports coupe based on the underpinnings of the KTM X-Bow.

First up is the 170HP Giulietta Distinctive fitted with a 1.4-liter turbocharged four-cylinder engine mated to the Alfa TCT dual-clutch automatic transmission and a Start-Stop system, which returns 5.2 lt/100 km (45.2 US mpg) on the combined cycle. The show car is customized with a Sport Pack package that includes 18-inch alloys (17? wheels also available), side skirts, seats clad in fabric-leather upholstery, aluminum inserts, metallic headlight frames and dark interior.
The standard equipment list includes the Alfa DNA dynamic vehicle control system with a Q2 electronic differential, VDC with ASR and Hill Holder, six airbags, front seatbelts with dual pre-tensioner and front anti-whiplash headrests.
The second Giulietta to go on display is the range-topping Quadrifoglio Verde 1750 TBi with a Rosso Competizione paintjob, powered by a direct-injection and turbocharged 1.8-liter four-pot with 235HP and 340 Nm (251 lb-ft) of peak torque. Only available with this engine, the Quadrifoglio Verde trim level comes with 17-inch rims (18-inch wheels are optional), more powerful brakes and a sporty interior, with fabric-leather seats.
Both Giuliettas feature the Blue&Me-TomTom system that allows owners to operate the telephone, sound system, navigation and other driving aids through one, 6.5-inch color touch-screen.
The Italian automaker?s stand will feature the 2011MY MiTo subcompact as well, which goes on sale in April. The refreshed model gets a new choice of exterior colors and interior fabrics, plus an extended list of optional equipment and a revised Quadrifoglio version powered by a 170HP four-cylinder engine.
To make it more appealing, the 2011MY MiTo Quadrifoglio comes with a new surround under the Alfa badge, modified Quadrifoglio Verde logos and chrome mirror housings, door handles and headlight/taillight frames. The optional 18-inch wheels round up the exterior changes.
Inside, the sportiest MiTo comes with the Sabelt sport seats (also an optional item) wrapped in an Alcantara-fabric combination, black color scheme and green-white seams found on the seats, steering wheel, hand brake lever and gear shifter knob.

Fiat Takes TV Show to Court for Defamatory Statements on Alfa Romeo MiTo

The Fiat Group has decided to take legal actions against the producers of the AnnoZero television show, which is hosted on the Italian state owned public service broadcaster, RAI, for statements made on an episode that aired on December 2.

The company alleges that the show"s hosts made comments that were "highly defamatory and damaging to the image and reputation of the company, its products and its employees and based on a fabricated comparison."

Always according to the Turin-based automaker, the broadcasters referred to an article from Italian car magazine Quattroruote, which compared the Alfa Romeo MiTo QV with the Citroën DS3 THP and Mini Cooper S, to state that the MiTo was "technically inferior".

Fiat claims that not only was the magazine"s overall evaluation in favor of the Alfa Romeo, but the producers mislead viewers by connecting their assumptions to an earlier test with different vehicles - or so we understood from the slightly confusing press release, which you can read for yourselves below.

Since we haven"t seen the TV show, we can"t take sides or form an opinion on the matter, but something tells us that Fiat would have accomplished much more if it had issued a simple statement leaving the lawyers out of this.

FIAT PRESS RELEASE:

Fiat to seek damages from the producers of AnnoZero

Fiat Group Automobiles announces that it has instructed its lawyers to initiate legal action against the producers of the television show AnnoZero for statements made on air on December 2nd that were highly defamatory and damaging to the image and reputation of the company, its products and its employees and based on a fabricated comparison.

In particular, Fiat Group Automobiles takes issue with the manner in which AnnoZero portrayed the performance of three cars, one of which was an Alfa Romeo MiTo, claiming that the "test", apparently conducted in the Autumn, demonstrated the overall technical inferiority of the Alfa Romeo MiTo, on the basis of speed alone.

The broadcast sought to give the appearance that it was connected to a test actually conducted in the Spring, using different vehicles, by the monthly publication Quattroruote – the results of which were published in the magazine’s June issue.

Incredibly, what the broadcast did not state is that Quattroruote"s overall evaluation of the Alfa Romeo MiTo (1,368 cc Quadrifoglio version) – based on a comparison of technical performance, safety and comfort – was higher than for both the Citroën DS3 THP (1,598 cc) and the Mini Cooper S (1,598 cc).

Fiat therefore intends, motivated also by its desire to protect the thousands of employees that contribute daily to producing safe, technologically-advanced products, to seek damages (to be donated entirely to charity) as a defense against conduct which is both unwarranted and prejudicial to the truth.

Turin, 7 December 2010

Alfa Romeo Shows Concept Designer Bags Inspired by MiTo

In what could be seen by many as further proof that Alfa Romeo is steadily losing sight of its core values (whatever is left of them, that is...), the firm"s UK division unveiled two concept designer bags for its MiTo subcompact as part of the company’s centenary year celebrations and to help support young British fashion talent. We might be wrong, but we think it would have been more appropriate for the Italian firm to show its support to young British car designers...

In any case, for the creation of the bags, Alfa Romeo UK held a special competition for students from the MA Fashion course at Central Saint Martins College, London. A total of 15 graduates submitted sketches inspired by the MiTo for initial consideration, but only two made the cut.

"After being critiqued and judged by some of the leading faces in British fashion, the bags created by CSM students William Hendry and Tamara Elliot were chosen for the limited run," said Alfa Romeo UK in a statement.

According to the Italian firm, the two bags are prototype designs for Alfa Romeo UK, which is now looking to produce a limited range of both in the near future.

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