For the Nano, that might partly explain why its sales figures are in freefall. Tata managed to shift 9,000 units in July, but the tiny car found just 509 buyers in November.
In such a situation, most manufacturers would resort to a special edition to help boost interest. And sure enough, it’s a tactic that Tata is using with the Nano, except the result is a little, well, unconventional.
Produced ostensibly to celebrate the 5,000th anniversary of Indian jewellery, the Goldplus Nano will be gold-plated. It’s named after a Titan Industries jewellery brand which, conveniently, is also part of the Tata Group. Might as well keep things in the family…
The design was chosen following a competition, and the Goldplus Nano is expected to be launched in April or May of 2011. Pricing has yet to be confirmed.
